Since cash is still widely used in Colombia, 85 percent of the people there trust and use Via Baloto.
Customers can pay for online purchases made with a Via Baloto voucher in cash at 13,500 stores all over Colombia. Start giving your customers the safest way to pay in the country.
Even though the number of people who have access to financial services is growing thanks to the growth of fintech and the rise of mobile devices and apps, most Colombians still pay for online purchases with cash.
ViaBaloto is Colombia’s biggest lottery and payment service. Every day, it handles over 800,000 transactions in 9,500 locations. Baloto is a convenient way to pay, and more than 85 percent of Colombians trust it.