Smart Payments Nordic AB runs the popular Swedish payment processing company PugglePay. It shut down in 2018 so that Zimpler could grow. We’ll explain what PugglePay was and what it could do. PugglePay made it easy for players to make instant payments with their smartphones in a PugglePay Casino. This meant that mobile casinos were the ones that used the service the most. You don’t have to go through hard-to-understand sign-up steps or download a lot of apps that might slow down your device.
This is a fairly new way to pay in Sweden, so a lot of people might not know much about it even though it is becoming very popular very quickly. It came out for the first time in 2013 and focused on the gaming and gambling industries from the start. PugglePay has teamed up with many online casinos, including Mr. Green Casino, Betsson Casino, and many more. The fact that they were nominated for several industry awards, including the Nordic ecommerce newcomer of the year and the Red Herring Europe Top 100, shows that they are a safe way to pay. Because of this, they got a lot of attention in their field very quickly.
Why did PugglePay think that a new payment method provider was needed? Well, because they each have something unique to offer. There are already a lot of e-wallets and ways for players to pay their phone bills. But PugglePay is different because players can use invoices to deposit money. So, basically, players can buy services with money they don’t need right now but know they will have in two weeks.
PugglePay is steadily growing and going in the right direction. But it is still a small company with only one office in Stockholm, so it can’t be compared to some of the big companies that offer payment options. PugglePay has more than 30,000 users right now, and most of them are in Sweden and Finland.